Sony will unveil new PSP

For the past couple months, we've been covering the ongoing rumors that Sony is prepping a new PlayStation Portable. Well, more details are emerging, with game site 1Up.com reporting that Sony will trot out its new Universal Media Disc-less PSP at the Electronic Entertainment Expo in June, targeting it for a September release in Japan, followed by a U.S. launch in October or November. While the potential name for the new unit hasn't been confirmed, there are indications that it might called the PSP Go.
As previously reported, the new PSP will allegedly slide open to reveal its controls. But those hoping for dual analog sticks may be disappointed--word is the new PSP will retain the same control scheme, as depicted in the mock-up above. Whether or not it has a touch screen is still up in the air, as 1Up says (much as I had previously) that it wouldn't be shocked if Sony borrowed "many design features from their Mylo 2 handheld Internet device, which is seemingly dead in the water."
pparently, Sony is looking to E3 to reinvigorate the PSP platform, which has seen fairly strong hardware sales but has lagged in the software department and now must contend with Nintendo's DS refresh, the DSi, and iPhone gaming. Recently, Sony announced that such titles as Rock Band, Soul Calibur, LittleBigPlanet, Tekken 6, and MotorStorm would hit the console, and earlier this month, Sony Computer Entertainment America's director of hardware marketing, John Koller, told GameSpot that more than 50 percent of the PSP's 2009 lineup had yet to be announced.
Keep in mind most games played on the PSP currently are illegal downloads. So, while people are ready for downloads, I don't think PSP users are going to be happy, since this device will most likely be locked down pretty harshly to make publishers happy.
To match iphone, they would need at least a touchscreen and a few thousand more developers. Sony is becoming the 'luxury brand' of gaming, but there's ironically not enough money in that, as the PS3 is amply demonstrating. Why they would support another overpriced console with poor developer support is beyond me. They should kill either PSP or PS3 and go software only in whichever market they abandon, their first step in going Sega's route.

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Four Most powerful competitors for Software: Cisco, IBM, Oracle, Microsoft

Enterprise software is coming down to four big choices: Cisco Systems or IBM or Oracle or Microsoft. Hewlett-Packard? HP is doing very well in hardware, but it lacks the overarching software strategy that fuels these other four.
It's a fun time to be in the industry. For one thing, it's fascinating to watch (and, in some cases, assist) each of the Big Four to use open source as a strategic club with which to pummel their neighbors. Open source, thy name is capitalism.
But open source is just one part of it. The bigger part is conflicting product-level competition. Microsoft dominates the desktop and uses it as a "home base" from which to compete in other markets. Cisco spreads the power of the network into a wide variety of complementary businesses. Oracle uses the database as the center of the enterprise-computing universe, but surrounds it with a host of exceptional software.
Each, of course, is starting to infiltrate the others' safety zone with new initiatives. IBM, as announced on Monday, is pairing up with Brocade to go after Cisco's core networking market. Cisco, for its part, is stepping on just about everybody's toes with collaboration initiatives that veer toward Microsoft's SharePoint, even while it adds a server line to compete with IBM.
Oracle announced the acquisition of Sun Microsystems to help give it a leg up on IBM and Microsoft through Java, Sun's hardware lines, and MySQL. Microsoft, for its part, is expanding into everyone else's markets with the ubiquitous SharePoint. This is only the beginning. The question is, "The beginning of what?" In some ways, this dramatic industry consolidation reduces customer choice. But in other ways, it enhances it.
SAP's strength in enterprise resource planning, or ERP, software could serve as a nice complement to one of the Big Four's product lines--or as a beachhead for the assembly and deployment of an additional, independent software ecosystem. Red Hat could do the same, fostering an open-source ecosystem to rival that of the Big Four, mostly proprietary software vendors. While the company has shown little ambition beyond infrastructure software, there are hints of a growing interest to sell (and build?) solutions. Red Hat's recent channel expansion through Synnex suggests that it may be toe-dipping its way toward a larger vision of being the hub of the open-source "wheel."
Anyone who has been around networking knows that Cisco is not a software company. They have had how many people in charge of network management in the last 5 years. CiscoWorks, arguably their primary software platform, is ridiculed in the industry...the joke for those in the industry is that Cisco works does not work.

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RealDVD Ripping Software Trial Will Begin

Hot on the heels of the Pirate Bay trial, which just recently ended, another trial is just now getting started. This one, however, involves RealNetworks and its RealDVD ripping program, a $30 piece of software that has drawn the ire of the Movie Picture Association of America (MPAA).
At the heart of the issue is RealDVD's ability to make digital copies of DVDs to a user's hard drive while still retaining the DVD-copy protection. The process even adds a further layer of DRM to the files it rips, so as far as RealNetworks is concerned, the program doesn't run afoul of the Digital Millennium Copyright Act (DMCA).
Naturally, the MPAA vehemently disagrees, even going so far as to say the software should be called StealDVD instead of RealDVD. Even more troubling for the MPAA is the RealNetworks' plan to develop DVD-saving software for manufacturers of DVD players. Facet, as it's being called, would allow Toshiba, Sony, and other companies to sell players capable of copying DVDs and save them internally. A prototype capable of storing about 70 movies has already been made, and it's expected that similar devices would sell for around $300 or less.
"The movie industry wants people to buy DVDs an so do we," said Bill Way, VP and general counsel of RealNetworks. "They have a real problem with piracy, and we are not that problem. I don't think our product will make the problem one iota bigger. I think it gives people an opportunity to make digital copies of their movies in a legal way.
"With the legislation against the Pirate Bay only a couple weeks old the courts are now trying to move quick and hard to remove the rest of our digital liberties. Now if I go out and buy a DVD and I want to make a back up of that movie, why shouldn't I be allowed? I legally obtained a copy and yet I am still made to go the route of RealDVD or AnyDVD to back up my movies. If nothing else these DRM schemes make someone want to pirate more so they can get an unemcumbered piece of video. I don't know how much more it will take before even the die hard DRM people will finally say enough is enough. Hell even iTunes got the picture...

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Apple's ads & Microsoft's

As Apple celebrated, Microsoft canceled the company picnic. As Apple announced results that beat expectations, Microsoft had its first ever year-over-year dip in sales. As Apple announced a billion app downloads, Microsoft gritted its molars with a view to finally shaking a little of the smugness from Apple's chops.
In recent weeks, Microsoft has turned to a strategy of death by a thousand cuts (or, well, at least two) on the Apple brand. Macs are expensive. They're cool for drooling fools. Oh, and did we mention they're expensive? While Apple has kept on steadily associating Microsoft with turgid, virus-infested slop made by the poorly dressed and pitiful.
But the difference between Apple and Microsoft advertising--and their brands--can only be told partially through these campaigns. The John Hodgman/Justin Long nipple-tweaking campaign is merely a portion of Apple's advertising. It doesn't define the brand. It enhances one aspect of it.For reasons many, varied, and probably political, the company never found a campaign to better it.
Advertising came and went. Consistency was non-existent. Contrast that with even the Hodgman/Long ads--they maintain the clean white backdrop enjoyed by so many other Apple ads. Whatever they say, they say Apple immediately.
In that same period, the Apple brand seems to have gained a strength that not everyone might have predicted. But how much is simply down to Apple's advertising? It depends what you call advertising. Apple's whole culture is built around the understanding that its very best advertising isn't TV spots or print ads. It's the products.
Apple products are seen far more often than any of the company's ads. They can be admired, touched, played, and stroked. And the majority are visually striking.
Many of Apple's ads are nothing more than simple product demonstrations. Beautifully executed, celebrating their own simplicity, with often superbly chosen music. But still simple product demonstrations.
As different products are launched, each ad adds to the style and simplicity of the whole brand. And the values that Apple embraces--simplicity and style being just two--are ones that last through time. They matter to the customer.
Apple are synonymous with style. Microsoft is synonymous with Office and Windows. Look at these 2 products. They are both bloated, and virus friendly. People begrudgingly use these products for one reason or another. such as their employer forces them to use Windows and Office or a customer wants to use a program that only runs on Windows. The biggest one is that Windows comes when you buy a new PC.

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1,600 full-time positions Offered by Apple

Apple's retail group shed about 1,600 full-time equivalent workers during its second fiscal quarter.
Apple's second fiscal quarter was a blowout considering the state of the economy, but executives noted that the retail division took a hit during the quarter, with average revenue per store declining to $5.9 million from $7.1 million a year ago. With overall revenue from that segment increasing just 1 percent to $1.74 billion and with 45 new stores having been opened since last year, something had to give.
The retail arm of the company now employs 14,000 full-time equivalent workers, down from 15,600 at the end of Apple's first fiscal quarter, according to a filing with the SEC. Reports surfaced late last year that Apple was looking into ways to reduce the number of hours worked by part-time employees as a hedge against a coming recession.
Apple opened just one store during the quarter. In January it said that it plans to ease back on the number of stores it opens in 2009, which seems prudent amid a global economic downturn.
Apple, like any company, is not immune to the economic conditions. Yes, they did well financially, but only at the expense of making difficult choices and sometimes those choices include the loss of jobs for some employees. It's a fact of life and best to just move on.

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What could Apple do with the economic gloom

Apple sold 2.22 million Macs, 11 million iPods, and 3.79 million iPhones during the quarter, meeting or exceeding expectations from financial analysts. CFO Peter Oppenheimer called it "the best nonholiday quarter revenue and earnings in our history," in a statement announcing the results.
As usual, Oppenheimer provided third-quarter guidance below what analysts were seeking. The consensus Wall Street estimate for Apple's June quarter was $8.28 billion in revenue and earnings per share of $1.12, while Oppenheimer said Apple expects to record between $7.7 billion and $7.9 billion in revenue and earnings per share between 95 cents and a dollar during the current quarter.
During Apple's earnings conference call, Oppenheimer attributed that lower guidance to, among other things, the fact that Apple has stopped recognizing revenue from iPhone sales after the March 17th iPhone OS 3.0 event, and does not plan to recognize iPhone revenue again until the company ships that software sometime this summer. Apple accounts for iPhone sales on a subscription basis, meaning the company defers the initial revenue from the sale of an iPhone over a 24-month period in order to satisfy an obscure accounting rule.
Apple COO Tim Cook said during the company's conference call that shipments to educational customers are weak right now, given the budget crunch that many U.S. states are facing. He also said that shipments of Apple's most expensive Macs--the Mac Pro and MacBook Pro--were off during the quarter, but that the less-expensive consumer-oriented Macs held up reasonably well.
iPod Touch sales doubled compared to last year, Cook said, and Apple has now sold 37 million iPhones and iPod Touches combined. In March, Apple said it had sold 30 million of those two devices since their introduction.And as had been foreshadowed earlier on Tuesday, Apple sold 3.79 million iPhones, which Piper Jaffray's Gene Munster predicted based on AT&T's activation numbers for the quarter.
iPhone shipments were up sharply compared to last year, but they fell coming off the holiday quarter.Apple right now is being propped up by strong iPod and iPhone sales, mostly because these devices can be used by both Mac and Windows users easily. As a user of a new 16 GB 4G iPod nano to supplement my 8 GB 3G iPod nano, after using a nano going to another brand of portable media player makes you realize how masterful Apple figured out the ergonomics of using such a device. What do you think?

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Apple's 1 billionth app will be available on Apirl 23

We could stare at the countdown tickers on Worldometers all day. Wow, 10.3 billion toilets have been flushed so far today! So it's no wonder we love the Apple App store contest with its mesmerizing flipping numbers counting us down to the 1 billionth app download, when some lucky punter will win shedloads of Mac stuff and a $10,000 iTunes gift card. As the hour approaches--we're topping 988 million and change at the time of this writing--Mobile Squared, a U.K. research company, is helping us game the system by figuring out when the crucial moment will occur. According to its totally unchecked calculations, D-Day is this Thursday afternoon, April 23, U.K. time (Thursday morning in the U.S.)--so that's two days for another 13 million downloads, app fans.
Mobile Squared notes that it took almost six months to reach its 500 million app downloads on January 19, and the following 500 million downloads have taken just 94 days, so the rate is picking up.

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