2009年5月14日星期四

Dell's Della site causes facepalmage

Oh, Dell, did you start up a firestorm. Sure, your idea was great: create a site marketing your Netbooks to women. But instead of telling non-tech-savvy women what they can do with their laptops--download recipes!--you ended up offending the tech-savvy ladies, who, you know, are the ones who have actually bought your computers.
I have several friends who are women (no, really!). I showed the site to several of them and the feedback was completely negative. One of my friends actually said she now feels bad about the Dell Netbook she bought just two months ago.
You see, computers are computers are computers. They are gender-neutral. Your ads should be too. The good news is you listened to consumer feedback over the past few days. Gone from the Della site are the tacky 1950s-style housewifeisms and the "shoe shopping" stuff. They've been replaced by more appropriate language.
If pink offends you, then simply go to dell.com. As for the woman who baught an HP server because her female sensitivities were offended by pink, hope she can justify that waste of money. Maybe she is employed by the governemnt where that kind of thing is accepted. Not in the real world.

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