2009年9月27日星期日

Google adds anchor links

For an example of how this works, try searching for "nuclear fusion." As you can see, Google pulls out the headings in the article, so if I was really interested in the requirements for nuclear fusion, I could jump straight there. This is a great addition and really helps in cases where you are dealing with long, text-heavy pages.
If you are a Webmaster and want to set up your Web pages to identify sections to Google, then read this post on Google's Webmaster Central to get you started.
What's obejctionable here is that the entire context for the story *should* have been "Google plays catch-up with Bing features" and a comparison of the implementation on Bing vs. Google. Instead, we get tripe like "This is right in line with Google's mission of helping users to find the information that they are looking for as quickly and accurately as possible."
So it not only doesn't acknowledge Bing but makes it seem like Google is the innovator in this feature, because after all that's it's mission. So not only is it slightly inaccurate, it's in fact the *opposite* of the truth. That's what makes it especially objectionable. It's Bing that is being the innovator here with it's mission to go "beyond 10 blue links".
Because everyone was talking so good about Bing, I thought I would check it out again. I proceeded to recieve an error on the main Bing page. Here's my screenshot. I selected the text on the screen, so that you can see the error messages that were posted. I've never seen an error message on Google ever.

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