2009年4月22日星期三

What could Apple do with the economic gloom

Apple sold 2.22 million Macs, 11 million iPods, and 3.79 million iPhones during the quarter, meeting or exceeding expectations from financial analysts. CFO Peter Oppenheimer called it "the best nonholiday quarter revenue and earnings in our history," in a statement announcing the results.
As usual, Oppenheimer provided third-quarter guidance below what analysts were seeking. The consensus Wall Street estimate for Apple's June quarter was $8.28 billion in revenue and earnings per share of $1.12, while Oppenheimer said Apple expects to record between $7.7 billion and $7.9 billion in revenue and earnings per share between 95 cents and a dollar during the current quarter.
During Apple's earnings conference call, Oppenheimer attributed that lower guidance to, among other things, the fact that Apple has stopped recognizing revenue from iPhone sales after the March 17th iPhone OS 3.0 event, and does not plan to recognize iPhone revenue again until the company ships that software sometime this summer. Apple accounts for iPhone sales on a subscription basis, meaning the company defers the initial revenue from the sale of an iPhone over a 24-month period in order to satisfy an obscure accounting rule.
Apple COO Tim Cook said during the company's conference call that shipments to educational customers are weak right now, given the budget crunch that many U.S. states are facing. He also said that shipments of Apple's most expensive Macs--the Mac Pro and MacBook Pro--were off during the quarter, but that the less-expensive consumer-oriented Macs held up reasonably well.
iPod Touch sales doubled compared to last year, Cook said, and Apple has now sold 37 million iPhones and iPod Touches combined. In March, Apple said it had sold 30 million of those two devices since their introduction.And as had been foreshadowed earlier on Tuesday, Apple sold 3.79 million iPhones, which Piper Jaffray's Gene Munster predicted based on AT&T's activation numbers for the quarter.
iPhone shipments were up sharply compared to last year, but they fell coming off the holiday quarter.Apple right now is being propped up by strong iPod and iPhone sales, mostly because these devices can be used by both Mac and Windows users easily. As a user of a new 16 GB 4G iPod nano to supplement my 8 GB 3G iPod nano, after using a nano going to another brand of portable media player makes you realize how masterful Apple figured out the ergonomics of using such a device. What do you think?

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